2 Markedsføringsledelse Ph. d.-studier Degree Programs

The PhD is a programme of independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge.

Studenten skal utvikle anvendte og høyspesialiserte kompetanser og praktiske ferdigheter i tilegnelse, tolkning, forståelse og anvendelse av markedsføringsledelsesprinsipper. Gjennom doktorgradsavhandlingen, der kvalifiseringen kulminerer, ville en kvalifiserende student vise bevis for uavhengig og originalt vitenskapelig arbeid.